While browsing around various writing sites and blogs the other night I saw more than one person asking about (or freaking out over) Marketing Plans. More and more submission guidelines are requesting one of these. Why? The publishing industry is changing, and writers are now often expected to promote their own work. Publishers want to know if you can, or are willing to do this.
DON”T PANIC! Yes it may be something new, but you can do this!
First of all, check the guidelines to see if there are any specific comments for the Marketing Plan( or Marketing Strategy) they wish you do submit. I’m not just talking about formatting, but page length and also if a date range is set. For example; Submit a 1-2 page one year marketing plan. Now you’re ready to start.
Pretty much, a marketing plan entails what you will do, or have done, to promote yourself and your book.
You can start with a general paragraph if you like and then get into the good stuff. (Do note that if you are submitting for print and/or e-book publication ideas may vary accordingly.)
Let’s start with the Internet. One of the easiest, and also often less costly forms of promotion. There are many ways to promote online; Twitter, blogging, Facebook, to name a few, and your own web page as a launch site for these. You can go into detail for each of these promotional sites. Do you plan on getting one? Do you have one already? If so, give details on if personal or promotional, number of followers etc and how you plan on using it. (For example, networking, making contacts, promoting book, discussing status of book(s), creating a fan base). If you are willing you can also discuss using forums, Youtube, having contests, promoting on others blogs/websites, finding places to get your book reviewed or having yourself interviewed.
See, those 1-2 pages are filling up fast! The Internet of course, is not all there is. What else will you do? This may depend on your availability to travel and also if you have funds to promote yourself. Will you place ads in magazines, newspapers or on the radio? Will you do book signings, go to conventions, perhaps try to get on your local TV station? Will you be a featured speaker at events, libraries or schools? Do you plan on having promotional materials to send out to libraries or bookstores?
These are just some general ideas. You can further research online, or fire up that imagination of yours and come up with other ideas too!
Hopefully this post has been helpful, and at least partly lessened the panic of the unknown. Still have a question? Leave a comment!
Do you have any other marketing ideas? PLEASE comment and share with the rest of us!