In December I did a month long blog tour to promote my very first published work.
When people learned it was a short story I was promoting I got some funny looks. A blog tour for a book…yes…but a short story? A few people insisted I was insane. However they also then asked for me to let them know how it went. Thus my current blog post.
So to the nitty gritty first. Was it worth it? I think so. I made a number of new friends, and really got my name out there. Sales wise, I only know my kindle sales (7 for December), B&N I have no idea. Omnilit I have no numbers either.. HOWEVER… check this out…
My story Jump became available for pre-order on OmniLit Dec. 8th. (Release date Dec 15)
Dec 9th 2010- #9 on OmniLit’s Top 10 Best Seller List
Dec 10th 2010- #4 on OmniLit’s Top 10 Best Seller List
Dec 11th-19-#3 on OmniLit’s Top 10 Best Seller List
Dec 20-27th- #4 on OmniLit’s Top 10 Best Seller List
Dec 28-still there! #2 on OmniLit’s Top 10 Best Seller List!
Also Top Seller and Top Rated in OmniLits Young Adult Fiction category!
(A side note: The Top 10 list is calculated by top sales for a book within a 3 day period)
Yes, I’ve done a number of happy dances over the above. Is this due to the blog tour? Quite possibly. Some of my stops I had people post they had pre-ordered or purchased my story. Others emailed or tweeted they had after seeing a particular interview or blog post.
It was a lot of work, 15 stops in one month- that is a lot of guest posts and interviews to answer, a lot of emails to make sure everything was set up. Should you decide to do one PLAN AHEAD. I even made a document of stop dates and links and what I needed to send out (and then marked when I did)
Would I do it again? Hell yes! I’m planning another tour for the release of my next short story, The Forgotten Echo, due out March 1. (Possibly a smaller tour though) and a super tour for the release of my novel Sweet Light in May.
1. PLAN AHEAD! Give yourself lots of time not only to set up stops, but to prepare what will be on them as well.
2. Reciprocate. Offer to promote a host on your blog as well.
3. Mix things up. Try to have your stops a mix of interviews, guest posts or articles or flash fiction, book spotlights etc.
4. Have a tour page with dates and links on your blog and or website.
5. Tweet and facebook etc your stops.
6. Include a contest somewhere, either on a host blog or make a stop on your own blog and have one there. (I had one on my blog on release day)
Have you done a tour and did you find it helpful? Have any other tips or questions? Do feel free to comment and share!